Wednesday, October 30, 2019

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words

Rhetorical analysis - Essay Example The article is in response to the issue of globalization and the need to for a common language to facilitate it. This relates to the concept of culture and its influence, as well as difficulty in communication using non-standard native language. This is by revealing the need for the global society to communicate with ease whether it is in business or cross cultural as seen in the case of Sweden. This is also in terms of other languages having increased numbers of native speakers, as Chinese, but the need to communicate on a cross-cultural basis. Ergo necessitating a common language a position English has proven capable of filling as is demonstrated in the discourse. Concerning ethos, Seth creates credibility in his article by showing accurate command of the topic at hand and citing credible experts in the fields of linguistics and English. The experts include linguists and skeptics such as Nicholas Olster and David Crystal who give expert opinion on issues regarding English as a glob al language (Mydans). Nicholas Purports that while Latin might have appeared set to dominate the world in the 15th century, English is the language to watch in post-20th century times. Crystal on the other hand agrees that English is no doubt dominant in the world than any other language has ever been; nevertheless, he does not commit himself to predict its relevance as interminable. In addition, the author pays attention to other aspects of different language such as Hindi, Phoenician, and Chinese to show cultural differences and their impact on English as a global language these work towards building a strong base for making his claims and facts solid. This is because he presents them as languages that could have a claim to global dominance by virtue of the number of native speakers. He however explains that many parents teach their children English as a second language â€Å"to help them become citizens of an increasingly intertwined world.† Basic knowledge of linguistics is sufficient for one to understand that a language gains prominence not due to its intrinsic structural or lexical configuration but the number of people accepting and learning it as a second language. By conceding to this fact, and undertaking to provide a rational explanation as to why they are not global languages, he appeals to the reader’s sense of logic and hence earns himself credibility points by his objective explanations. Moreover, the writer’s objectivity portrays the writer’s attitude as neutral and unbiased since he evidently is supporting the dominant status of English because of empirical evidences. Based on the writer’s seemly skeptical point of view and the fact that the article appeared on one of America’s prominent newspapers and is available online, his primary audience was no doubt skeptics, and anyone looking for information on the future of English and its globalization. The article’s global outreach makes any global citizen with access to the paper online possibly accidentally (as they may not have been looking for the information), or in related linguistic research a conceivable secondary audience. The attitude or stand of the writer is that of a skeptic as it is based on plenty of speculation, especially on the issue of its

Monday, October 28, 2019

The Effect of Electronic Communication Essay Example for Free

The Effect of Electronic Communication Essay The Convenience Factor o Issues of convenience drive the popularization of new methods of electronic communication. As telephones and fax machines were supplemented by the Internet and cell phones, communication became faster and more readily available. The Internet is notable for allowing the transmission of visual data, as well as text and voice, nearly instantly. The amount of information available on the Internet continues to grow as users create and maintain content that exists side by side with professionally produced content. Broadband connections are made available in even developing countries and wireless technology makes the Internet available in places never thought possible. All of these technologies are in some way superior to the earlier forms of communication they replace. E-mail is instant, whereas mailing a letter takes days. Television is not interactive but web video content is highly customizable and online gaming is popular. Electronic books take up no space and may be available at little cost, as opposed to traditional print media, which can seem expensive and bulky by comparison. Access o Electronic communication also opens lines of communication to individuals who would otherwise live in relative isolation. This increased access is visible in countries where land-line telephones have been skipped over in the process of technological evolution; many Africans own cell phones that are the first phones they have ever had. Mobile devices serve the needs and lifestyles of people who might otherwise never have been able to communicate with people outside the limits of their region. In academics, students from around the world can maintain contact via e-mail, sharing their work and bringing a degree of equity to universities regardless of their physical size or location. Collaboration in the arts and sciences has also benefited greatly from cheap and easy communication. o Networking and Sociability oThe social elements of electronic communication cannot be overstated and are today a major subject in studies of American lifestyles and popular trends. Social networking has gone through several distinct phases, growing with each new wave of Internet users. Today, worldwide networks bring together people who share interests but may have never met. Likewise, popular youth-oriented social networking sites such as MySpace, Facebook and Twitter allow people to carry on friendships over long distances. The rise of sociable media has radically altered not only the way people communicate, but the way they relate to one another and even how they view themselves. For sociologists, behavioral psychologists and cultural critics this represents an important area of study. Global Culture o Of great significance to popular media and commercial interests is the rapid sharing of trends that occurs via electronic communication. The ease with which content can be shared online means that fads and trends are seldom as localized as they once were. Such movements do not need to wait for the physical movement of people to spread; instead, millions of users all around the world can be made aware of them immediately. This includes news, which has also tended more toward a global bent with less local coverage even from local news agencies. For users, electronic communication allows for the dissemination of content far and wide at little or no cost. This means that local artists, musicians and writers can share their work by marketing themselves in a format that is easily accessible to anyone. While this has resulted in a deluge of user-created content online, it has also necessitated the filters and new processes by which that content is evaluated, rated and bought or sold. Priv acy and Security o For all of its advantages, electronic communication carries with it several dangerous aspects. Privacy and security have been concerns of the users of electronic communication since the days of the telegraph. In the Internet age, all data transmitted electronically must pass through a series of stages at which it could potentially be intercepted by a third party. The convenience of doing business onlinein the form on online banking, stock trading and shoppinghas forced businesses to invent security measures that breed at least some level of confidence in their customers. Still, cases of identity-theft number in the thousands each year, and the risks of breaches of privacy are a major concern to many parents whose children communicate electronically. Cybercrime represents a significant threat to economic interests and Internet-based espionage has been the target of special security programs enacted by most governments and large businesses around the world. Still, electronic communic ation continues to flourish despite these risks, partially because of the huge investments that have been made into minimizing them

Saturday, October 26, 2019

Essay --

Many countries suffered from the Great Depression during the 1930s. The United States was one of the many. During this decade approximately thirteen to fifteen million Americans were unemployed. Considering the number of men that were unemployed, women had to look in unusual places for jobs to sustain themselves, and often their families during difficult times. It was accustomed that men would be the ones providing for the family, but during this time women had to step up and work too. The few jobs that were available during the Great Depression were given to men because many required a man’s strength; therefore women had to look for jobs elsewhere. The economic downfall of the Great Depression forced some women into prostitution. Money and jobs were scarce in the United States during this time. Prostitution rates increased drastically during the depression that women were willing to work for little money. Prices on prostitutes varied depending on the woman’s ethnicity. â€Å"One establishment, for instance, charged twenty-five cents for sex with Mexican women, fifty cents for African American or Asian women, and seventy-five cents to a dollar for white or European immigrant women† (Wild 729). Ethnic differences affected the value of a prostitute. The white prostitutes knew their worth and considered themselves better than the prostitutes of color. This can be considered as white privilege; which is an advantage a white person has over a non-white person. This also shows that prostitution was common amongst women of many ethnicities, due to the desperate need of money. Another statistic states that, â€Å"in the 1930s, one in five American men lost his virginity to a prostitute† ( Weir and Laurier). Considering the high unemp... ... The Great Depression brought worries and sorrows to some people in the United States. With so many individuals unemployed, women felt forced to obtain a job they did not want. Few prostitutes did it for pleasure; however many did it as a necessity. Prostitutes were willing to work for very low prices just to earn money during the depression. Consequently, prostitution rates increased in the 1930s. Proliferation in prostitution occurred all over the United States. The increase in prostitution increased the number of brothels as well. A successful brothel was Polly Adler. The increase in prostitution also affected the way women were viewed by others. Many people were quick to judge prostitutes and forget they were exposed to many dangers. The only reason many women joined prostitution was because of the economic hardships during the 1930s.

Thursday, October 24, 2019

Death Of A Salesman – Play Review

The play Death of a salesman is written by Arthur Miller. It is a massively touching play all about a man constantly chasing the American dream. The Sympathy the audience begins to feel for Willy Loman is shown by the way we feel about him at the end of this play. This is truly an amazing play written the talented Arthur Miller. We start the play seeing Willy Loman, his two sons and wife at their home as Willy arrives home from a hard days selling, at least this is what he leads Linda, his wife, into thinking. We join the play at the beginning of his failure. We see his get progressively disheartened and borrows money from his neighbour, Charley, and has convinced himself he will eventually be in the position to repay him, although as the audience we can see that this is highly unlikely. Our sympathy for Willy fades gradually as we realise he doesn't seem to help himself. We get increasingly annoyed with Willy chasing the American dream; we see he does not accept help as when Charley offers him a job, after Willy is fired from his company. Willy gets extremely offended by this and gets angry wit Charley for insulting his ability to regain his job. Both Charley and Willy now that Charley will never see his money again, and the fact that Charley offers Willy a chance to get his life back on track and Willy refuses makes us feel that Willy is almost lazy and seems unfazed by his situation. The fact that Willy had an affair makes us feel sorry for Linda and as an audience we feel like Willy deserves all he gets, but we see the way it affects the whole family and when biff and happy both try to get jobs and fail we see that the effort Willy put in with both of them when they were younger has made almost no difference to them. They may have been better of if Willy, like Charley, had just left them to it. Bernard who is Charley's son is extremely successful but never boasts, the main difference between the two sets of sons its that both Biff and Happy find it necessary to boast non stop, it seems, and Bernard is more laid back and tends not to make a big deal of the fact he can play tennis at a friends house. Willy treats Linda badly, always starting fights and just generally making little digs. The only time we see a mixture of love, anger and guiltiness on Willy's part is when Linda is mending her stockings and he remembers that he gave a pair to ‘the women' and he seems to get a pang of guilt and therefore tells Linda to take off the stockings. The main problem in Willy's life is money, but it seems he would rather scrounge of people like Charley than get a real job, like the one Charley offers him. He plays an act when it comes to money as he lies to his family, especially Linda. He wants everyone to think he is rich and successful but really he is unsuccessful and becoming increasingly poor. Overall this play in touching and also infuriating, we find ourselves getting angry and points in the play, when we see Willy lying to friends and family it seems that the only person he is true to is Charley and that's only to try and get money and sympathy from him. We feel extremely sorry for Willy and his family, especially Linda when noone turns up to Willy's funeral. This seems like the almost perfect end to realistic play. When we see the full picture of Willy's affair we become almost at one with Linda and tend to feel the same emotions as her, but mostly anger.

Wednesday, October 23, 2019

Boiling point of water Essay

Over time, numerous applications for the addition of salt in water have been established and the process of adding salt in water has become a regular exercise wherever water has to be boiled around the world (Bradley, 2006). Purpose The purpose of this project is to study the implications of the addition of salt in the reaction of water to heat. Theory & Hypothesis Upon the addition of common salt (NaCl) in distilled water, it causes the boiling point of the water to rise. As a result, water has to be heated for longer intervals of time as the amount of salt in the water is increased. The hypothesis of this study is to validate whether or not the addition of salt in water causes the boiling point of the water to rise. Apparatus used The apparatus that was used for this experiment comprised of table Salt (NaCl), distilled Water, measuring spoon, stirring spoon, thermometer, electric stove, kettle. Experimental procedure implemented In the first step, the kettle is filled with distilled water and is placed on the electric stove. It was filled with approximately two teacups of water. It is allowed to boil continuously and the thermometer was used to measure the temperature of the water after every few minutes. The water was observed to begin boiling at approximately 213 Â °F in normal conditions when no additions had been made to the water. In the second step, the initial sample of water was allowed to cool down until it had returned to room temperature, after which one leveled measuring spoonful of salt was added to the water and the kettle was once more placed on the electric stove to boil. The salt had been mixed into the water using the stirring spoon before it was put to boil. The water was once more allowed to boil continuously and the thermometer was used to measure the temperature of the water after every few minutes. The water was observed to begin boiling at a higher temperature than 213 Â °F after salt had been added to the water. In the third step, the water was once more allowed to cool down until it had returned back to room temperature. Once the water had returned to room temperature, a second addition of salt (NaCl) is made. The measuring spoon was used to add another leveled spoonful of salt to the water and was stirred thoroughly using the stirring spoon. The kettle was then placed on the stove once more and was allowed to begin heating up. The water was once more allowed to boil continuously and the thermometer was used to measure the temperature of the water after every few minutes. The water was observed to begin boiling at a higher temperature than that which had been observed in the readings taken in step two of the experiment. At all times, special care was taken to ensure that the thermometer did not touch the walls or the base of the kettle and that it was not held above the stove for too lon.g in order to prevent the readings from being altered unintentionally. Observations recorded. The readings that were recorded during the three phases of the experiment can be observed in the following table. Phase Phase Attributes Boiling Point Observed 1 Boiling point for control sample 212. 9 Â °F 2 Boiling point after first addition of salt 215. 6 Â °F 3 Boiling point after second addition of salt 218. 3 Â °F Table 1: Observations made during the experiment If a bar chart was to be made of the three stages of the experiment that were taken during the experiment. We would have the following bar chart at hand. Chart 1: Comparison of observations made during the execution of the experiment Conclusions. From the above experiment, we can conclude that when common salt (NaCl) is added to water, it causes the boiling point of the water to increase. As the amount of salt in the water was increased, a proportional increase was also observed in the temperature that the water required to attain its boiling point. The increase in boiling point was therefore established to be directly proportional to the amount of salt in the water. This also explained the fact that before any salt was added to the water, the water boiled at its standard temperature. We can therefore state that the hypothesis of this experiment stands valid. This would also explain why everyday uses of salt in water such as those recommended in the culinary arts perceive the addition of salt in water (McGee, 1984) as a necessity to ensure that the end result is prepared to perfection through continuous heating. References Bradley, D. (2006, December 27). Salt and the Boiling Point of Water. Retrieved April 27, 2009, from Science Base: http://www. sciencebase. com/science-blog/how-does-salt-affect-the-boiling-point-of-water. html McGee, H. (1984). On food and cooking: the science and lore of the kitchen. Scribner’s. List of Tables Table 1: Observations made during the experiment.

Tuesday, October 22, 2019

Comparing and Contrasting Mitosis and Meiosis Essay Example

Comparing and Contrasting Mitosis and Meiosis Essay Example Comparing and Contrasting Mitosis and Meiosis Paper Comparing and Contrasting Mitosis and Meiosis Paper Mitosis is defined as the process of cellular reproduction leading new cells identical in terms of the number and pattern of genes and chromosomes. Meiosis on the other hand is form of cell reproduction that leads to the formation of cells having different gene patterns as only 50 percent of chromosomes are from the original cell (Rieder, 1999). Both mitosis and meiosis are similar in that as methods of reproduction both result into new cells or organisms. In mitosis, this is realized by splitting the cell into two identical cells. On the other hand, by combining two different cells and then dividing, meiosis reproduces new cells. Thus, both lead to growth and reproduction on cell-based organisms (Cregan, 2010). Nevertheless, these two reproduction methods are quite different. First, mitosis, as split of cells oversees growth and replenishment of body organs and tissues especially in multi-cellular organisms (Rieder, 1999). This is because it leads to creation of identical cells for tissue formation while meiosis involves creation of ovum and sperm cells for the purposes of reproduction. Secondly mitosis and meiosis have the resulting daughter cells being of different chromosomal patterns. Mitosis involves the splitting of a cell thus it produces daughter cells with two complete set of chromosomes and of the same genetic markup (Cregan, 2010). On the contrary, due to combing and splitting, meiosis have its daughter cells having only 50% of the original cell’s chromosomes. In addition, mitosis is best suited for reproduction process by single cell organisms. This is because the process ensures identical reproduction of cells both in genes and number of chromosomes. On the other hand, meiosis can for multi-cellar organism and cannot be useful for tissue replenishment. References Cregan, E. (2010). All About Mitosis and Meiosis. New York: Teacher Created Materials. Rieder, C. (1999). Mitosis and Meiosis. San Diego, California: Academic Press.

Monday, October 21, 2019

How to Calculate Percent Error

How to Calculate Percent Error Percent error or percentage error expresses as a percentage the difference between an approximate or measured value and an exact or known value. It is used in science to report the difference between a measured or experimental value and a true or exact value. Here is how to calculate percent error, with an example calculation. Key Points: Percent Error The purpose of a percent error calculation is to gauge how close a measured value is to a true value.Percent error (percentage error) is the difference between an experimental and theoretical value, divided by the theoretical value, multiplied by 100 to give a percent.In some fields, percent error is always expressed as a positive number. In others, it is correct to have either a positive or negative value. The sign may be kept to determine whether recorded values consistently fall above or below expected values.Percent error is one type of error calculation. Absolute and relative error are two other common calculations. Percent error is part of a comprehensive error analysis.The keys to reporting percent error correctly are to know whether or not to drop the sign (positive or negative) on the calculation and to report the value using the correct number of significant figures. Percent Error Formula Percent error is the difference between a measured and known value, divided by the known value, multiplied by 100%. For many applications, percent error is expressed as a positive value. The absolute value of the error is divided by an accepted value and given as a percent. |accepted value - experimental value| \ accepted value x 100% For chemistry and other sciences, it is customary to keep a negative value. Whether error is positive or negative is important. For example, you would not expect to have positive percent error comparing actual to theoretical yield in a chemical reaction. If a positive value was calculated, this would give clues as to potential problems with the procedure or unaccounted reactions. When keeping the sign for error, the calculation is the experimental or measured value minus the known or theoretical value, divided by the theoretical value and multiplied by 100%. percent error [experimental value - theoretical value] / theoretical value x 100% Percent Error Calculation Steps Subtract one value from another. The order does not matter if you are dropping the sign, but you subtract the theoretical value from the experimental value if you are keeping negative signs. This value is your error.Divide the error by the exact or ideal value (not your experimental or measured value). This will yield a decimal number.Convert the decimal number into a percentage by multiplying it by 100.Add a percent or % symbol to report your percent error value. Percent Error Example Calculation In a lab, you are given a block of aluminum. You measure the dimensions of the block and its displacement in a container of a known volume of water. You calculate the density of the block of aluminum to be 2.68 g/cm3. You look up the density of a block of aluminum at room temperature and find it to be 2.70 g/cm3. Calculate the percent error of your measurement. Subtract one value from the other:2.68 - 2.70 -0.02Depending on what you need, you may discard any negative sign (take the absolute value): 0.02This is the error.Divide the error by the true value:0.02/2.70 0.0074074Multiply  this value by 100% to obtain the percent error:0.0074074 x 100% 0.74% (expressed using 2 significant figures).Significant figures are important in science. If you report an answer using too many or too few, it may be considered incorrect, even if you set up the problem properly. Percent Error Versus Absolute and Relative Error Percent error is related to absolute error and relative error. The difference between an experimental and known value is the absolute error. When you divide that number by the known value you get relative error. Percent error is relative error multiplied by 100%. Sources Bennett, Jeffrey; Briggs, William (2005),  Using and Understanding Mathematics: A Quantitative Reasoning Approach  (3rd ed.), Boston: Pearson.Tà ¶rnqvist, Leo; Vartia, Pentti; Vartia, Yrjà ¶ (1985), How Should Relative Changes Be Measured?,  The American Statistician,  39  (1): 43–46.

Sunday, October 20, 2019

4 Tips to Ensure Your Job Application Doesnt Get Tossed

4 Tips to Ensure Your Job Application Doesnt Get Tossed Job Application Essays Many job applications require that you answer an extensive set of essay questions, even before you get an interview. These questions might transport you back to the days of college essay applications – days you may have thought were safely behind you. Are you faced with a list of questions to answer on a job application? Read the following carefully: The absolute most important thing you can do – in fact you MUST do – on that application is to answer the questions. When I say â€Å"answer the questions,† I don’t mean write something in the box provided. I mean answer the questions. Tip #1: Answer Whats Being Asked Seems simple enough, right? But many of the job applications I review make a cardinal error. Sure, there’s an answer in the box provided, but it’s an answer to some other question than the one the company has asked. For instance, one company asked the candidate to speak of a measure an employer had set and to report how he had compared to that measure. The candidate wrote about the measure and then reported how he had measured up to other people in the company instead of to the standard itself. Red flag goes up – it sounds like this candidate is hiding something. And he was. I coached him to tell the truth, and we found a way to state it so that it still sounded impressive! Tip #2: Follow the Instructions I once gave a talk to a group of students applying to law school. I asked them, â€Å"If a school requested a 500-word essay, would you submit a 511-word essay?† One of the potential law school applicants said that he would have no problem doing so. Guess what? The admissions committee would be justified in choosing not to read a single one of those 511 words. If you were an admissions officer, would you want someone in your law school who could not follow instructions? Tip #3: Dont Go On †¦ and On †¦ and On †¦ Another common tendency is to provide more information than the company has requested. This tendency can get you into trouble. For instance, a newspaper asked how the candidate had become interested in the field of journalism. The candidate drafted almost an entire paragraph about why she did not want to be a lawyer even though she had attended law school. She had read into the question something that simply was not there. I made sure she wrote a great story about her path to journalism, instead of an apology about why she did not do something else. Tip #4: Get a Second Opinion It’s more difficult than you might think to answer questions and to answer them accurately and well. If you are working on a set of essay questions for a job or college application, get a second pair of eyes to make sure your answers have addressed the questions asked – no more and no less. Don’t shoot yourself in the foot! If you truly answer the questions, you will position yourself to possibly get an interview – where you will get to answer yet more questions, and maybe have a chance to elaborate on the things you were so smart to leave out of your essays. If youd like The Essay Expert to be your second pair of eyes, wed be happy to help you with your application essay. Click here to contact us for more information.

Saturday, October 19, 2019

Stability between Islamic and Conventional Banking In Relation To Research Paper

Stability between Islamic and Conventional Banking In Relation To Customer Confidence - Research Paper Example A conventional bank is regarded as a financial intermediary, which receives money and deposits, and channels those deposits into lending activities, along with paying and collecting cheques for its customers. During business activities, conventional banks offer several other services and facilities to its customers. Thus, it can be asserted as a bank links together its customers that have capital deficits and capital surpluses. Conversely, an Islamic bank consists of the principle of developing Islamic economics through banking activities. During the last few decades, Islamic banking industry has experienced a sustainable growth rate of around 10-15% per annum. At the same time, it is also observed that this industry is steadily growing towards conventional financial systems (Sole, 2007). According to the observation, it is determined that the Islamic banking industry not only operates its functions in major Muslim populated countries, but also it has operated its banking activities in low crowded Muslim countries such as the United Kingdom, Malaysia and Japan among others. Consequently, the Islamic banking industry has granted its banking license for expanding its banking operations in several countries such as India and Syria among others. Besides, it has been acknowledged that Islamic banking industry has in excess of 300 branches among 51 countries around the world where Islamic banking system is followed (Sole, 2007). In terms of key products offered to the customers in both the banks they include mortgages (home loan), car loans, personal loans along with credit facility.

Friday, October 18, 2019

The Role of the Financial manager SLP Assignment

The Role of the Financial manager SLP - Assignment Example Coupled with the recent developments in the financial performance successes, Apple Inc.’s status as a towering figure among publicly traded companies continues to cement its business. Based on the strong brand presence and financial successes reported continuously at the company, success projections in the near future appear promising due to the sustainability of its business model. The utilization of high-end technologies at Apple Inc. continues to provide a promising future for the company’s growing market. The size of Apple Inc. in the American and global smart technologies segment correspond with the recorded revenue growth hitting $42.1 in the fourth quarter of the just ended trading period (Apple Inc., 2014). Further projections on the company’s future relate to the company’s ratings on management effectiveness standing at 14.96 per cent and 33.61 per cent for return on assets and equity respectively. The sustainability of the software and hardware model at Apple’s products portfolio enables the company to challenge for top honors in the technology market. Apple Inc.’s towering financial power elevates it to the top of the list of American multinationals supporting tens of billions of dollars as stable investment value. Recent income figures in excess of $325 billion supported by quarterly gross margin growth of 38 per cent give an indication of the size of the company (Apple Inc., 2014). In these financial figures, $70.54 billion of gross profit implies that the company posted positive operations in the market that it continues to dominate. According to Yahoo Finance (2014), Apple Inc. trades as AAPL at Nasdaq stock market, with the recent stock market performance standing at a stable price of $109.70 (week opening Nov 10). The price of Apple Inc.’s share a year ago stood at $74.28, which gives an indication of growth by a growth of

Business strategy Essay Example | Topics and Well Written Essays - 2000 words

Business strategy - Essay Example It was established in April 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. The company was previously known as Apple Computers for 30 years and in 2007, it was renamed as Apple Inc. to reflect the intended expansion of Apple in the field of entertainment technology. Apple's Innovation In a periodical it was stated about Apple, ‘†¦this is truly one of the most innovative companies on earth, one that has defied the odds and overcome amazing adversity.’ (DeMarzo) Apple has always provided its customers with unique products which are ahead of time because its engineers are product-oriented. They create even before the consumer realizes that he needs it. In this period of global recession when companies are laying off their employees and cutting back on its research, Apple is successfully moving forward through ‘...investing, inventing and innovating. Strategic Marketing Issues In an interview Steve Jobs once pointed out, â€Å"Some very good product people i nvent some very good products, and the company achieves a monopoly. But after that, the product people aren't the ones that drive the company forward anymore. It's the marketing guys or the ones who expand the business†¦Ã¢â‚¬  He explains that engineers of the company initiate an upward move by creating products but it’s the responsibility of the marketing personnel to keep the show running. It’s not just innovation and product development that defines the success of a product but it is important to understand how it is delivered to the customer. Very often, new inventions are not acceptable to the customers because they are not accustomed to the new product. (Kahney, 2002) Apple doesn’t advertise to reach out to its first customers but use it to help their first customers reach out to the rest. Apple’s marketing is so consumer-oriented that people buy their products even before seeing it. This happens when people market products for the consumers. An example of this is 250000 iPhone sales on the first day prove the success of their marketing strategy. Apple is, without doubt, the most successful consumer electronics company but it focuses primarily on business-to-consumer market. In my opinion, Apple should partner with other companies and also focus on business-to-business market. This will not only boost its profits but will also help them create more innovative products like they did when they partnered with Intel and HP. I believe that Apple has become a market leader of business-to-consumer market and now, it should also work towards becoming the market leader of business-to-business market. Strategy Trough the design and the development of its own operating system, hardware and many software application and technologies, Apple strives to bring to its customers compelling new products and solution with superior ease-of-use, seamless integration and innovative industrial design. Industry Analysis Above 100 million iPods h ave been sold already since 2006. On the contrary statistics show that game consoles sold in 2006 stood at 26 million, digital cameras at 94 million, mp3 players at 135 million with iPods commanding an 80% market share and PCS sold at 209 million. Mobile phones sold at 957 million. Apple’s iphone’s role would thus be to reach at least a 5% market share before 2012. They must be looking for 50 Million sales for this. It is a very fragmented market with new competitors emerging Pestle Analysis Political-Legal Forces Most of the laws surrounding the political

Thursday, October 17, 2019

Leadership cause and effect Essay Example | Topics and Well Written Essays - 500 words

Leadership cause and effect - Essay Example Most leaders desire to bring many positive and wholesome trends into the world. These could lead to improvement of our social status and even the business enterprises that they head. The most vital step that they need to take in order to achieve this is being wise and visionary leaders in all aspects of life. For their actions to be effective wherever they go, they need to invest in integrity of actions and thoughts. The leaders need to take a position of mindful awareness and should have proper knowledge on how to respond from awareness instead of pure uniformed reaction. This helps to make their sub-ordinates to feel recognized, highly valued and affirmed (Stephen 2001). Mindfulness provides clarity and calmness in all situations enabling one to avoid panic and blaming others. It allows one to tolerate the discomfort of confrontation enabling discovery of one’s creativity and resourcefulness to be able to approach situations differently from how you would have earlier done. On another aspect, leadership refers to getting someone do what they do not want to do in order to achieve what they want to achieve (Tom,L. 2008).It’s characterized by a leader and a follower whereby the leader entices the follower to do something that he would not otherwise do without leadership. The effect mostly requires the cause. This is because people do things that they would otherwise not do because it is their job, they’re paid for doing it or they are not afraid to do it. Other times they will do it because they want to annoy and disappoint their leaders, mentors or relatives, because others are doing it or if it’s their area of interest. It’s not possible to equate all these to leadership since everyone who is in control of the cause can use it at will. There are many reasons as to why people do things that they might otherwise not do therefore looking at leadership as the sole cause is irrational. In reality,

Karl Max Essay Example | Topics and Well Written Essays - 250 words

Karl Max - Essay Example Karl Max Karl Max happens to be one of the most eminent and riveting sociological philosopher this world has ever seen and his sociological ideas are still appreciated among millions of people around the globe. In this excerpt, the writer sets out to make the readers realize why the various precious works of Max need to be thoroughly analyzed once again with a new spirit, and why his certain ideas are sadly misunderstood among various people. The writer has mentioned an array of innovative ideas as to how people manage in attributing different meanings to the various sociological theories of Max, and why any single authentic meaning cannot be extracted out of even a single paragraph from Max’s any work. Basically, the context in which the writer strives to convey the message is quite unique in its kind because the various ways illuminated in the text by the writer happen to be extremely successful in making the readers realize the bedrock of misunderstandings erupting from the complex philosophical works of Marx. It is easy to identify after reading the text that the key element of any work written by Max is the usage of extremely complex philosophical terms that are not only hard-to-get-familiar-with but, they are also used by Max himself in different ways in his own various works. This implies that if in one work, one certain term is employed by Max to convey any particular meaning then in the next work, he amazes and confuses the readers by using that same term for producing a totally different idea.

Wednesday, October 16, 2019

Leadership cause and effect Essay Example | Topics and Well Written Essays - 500 words

Leadership cause and effect - Essay Example Most leaders desire to bring many positive and wholesome trends into the world. These could lead to improvement of our social status and even the business enterprises that they head. The most vital step that they need to take in order to achieve this is being wise and visionary leaders in all aspects of life. For their actions to be effective wherever they go, they need to invest in integrity of actions and thoughts. The leaders need to take a position of mindful awareness and should have proper knowledge on how to respond from awareness instead of pure uniformed reaction. This helps to make their sub-ordinates to feel recognized, highly valued and affirmed (Stephen 2001). Mindfulness provides clarity and calmness in all situations enabling one to avoid panic and blaming others. It allows one to tolerate the discomfort of confrontation enabling discovery of one’s creativity and resourcefulness to be able to approach situations differently from how you would have earlier done. On another aspect, leadership refers to getting someone do what they do not want to do in order to achieve what they want to achieve (Tom,L. 2008).It’s characterized by a leader and a follower whereby the leader entices the follower to do something that he would not otherwise do without leadership. The effect mostly requires the cause. This is because people do things that they would otherwise not do because it is their job, they’re paid for doing it or they are not afraid to do it. Other times they will do it because they want to annoy and disappoint their leaders, mentors or relatives, because others are doing it or if it’s their area of interest. It’s not possible to equate all these to leadership since everyone who is in control of the cause can use it at will. There are many reasons as to why people do things that they might otherwise not do therefore looking at leadership as the sole cause is irrational. In reality,

Tuesday, October 15, 2019

Origins and Principal Teachings of the Sacred Scriptures of Judiasm Essay

Origins and Principal Teachings of the Sacred Scriptures of Judiasm - Essay Example Sinai† (Robinson, pp. 50-59). Judaism is a belief grounded within the sacred, moral, as well as communal regulations as they are expressed in the ‘Torah’. Jews talk about the Bible as the ‘Tanakh’, an acronym for the wordings of the ‘Torah, Prophets, as well as Writings’. Other holy texts consist of the ‘Talmud’ and ‘Midrash’, the rabbinic, officially permitted, and narrative understandings of the Torah. The modern subdivisions of Judaism fluctuate on their understandings as well as functions of these texts (Robinson, p. 99). The four most important activities within Judaism these days are conventional, traditionalist, transformation, and Reconstructionist, respectively ranging from conventional to moderate to faithfully progressive within their use of Torah. Though varied in their outlooks, Jews carry on to be integrated on the foundation of their common association to a set of holy accounts communicating their a ssociation with deity as a sacred people. Judaism tends to highlight practice on faith. Jewish reverence is centered in synagogues, which totally substituted the Second place of worship following its devastation during 70 C.E. Jewish spiritual leaders are known as rabbis, who supervise the several customs and rituals necessary to Jewish spiritual practice. â€Å"The Jews are not a race† (Robinson, p. 392), because they include inhabitants of all colors and ethnic kinds. Jews determine the issue of classification by depicting themselves as citizens, with uniqueness, which includes components together with religious conviction, traditions, language and historical recollection. It follows that Judaism is more than a belief or a faith system. It might best be explained as a sacred way of life, beginning in the historical description of the Jewish citizens. In this sense, â€Å"Jews perceive themselves as a family unit, tracing their beginnings to the ‘Biblical Patriarchsâ €™, usually dated as 1900 BCE (Before the Common Era)† (Robinson, pp. 190-215). As they travelled all over the world, the Jewish inhabitants carried with them particular religious as well as ethical standards, brilliant writing and a sense of ongoing history - the belief recognized as Judaism. Jews have faith in a single God who has no form or shape, who is both the maker as well as the ruler of the universe, and who lays down an ethical rule for humankind. In particular, â€Å"the conventional view of Jewish beginnings is founded on the patriarchal accounts found in the Hebrew Bible† (Solomon, p. 50-56). These accounts reveal an effort by the early Israelites, the antecedents of the Jewish inhabitants, to trace the origin of their population to single family unit that started to discriminate itself from those of other early cultures by the respect of one God. Even though these texts were written more or less a thousand years subsequent to the incidents explained, t hey are a consequence of the allegories linked with the historical origins of what people passed down verbally through the generations. Jews outline their descent, in addition to the origins of their religious conviction, to the â€Å"Patriarchs Abraham, Isaac and Jacob† (Robinson, p. 283). The liberation of the Jews in Europe during the 19th century led to the growth of ‘Progressive Judaism’, mainly within Germany, which wanted to settle in Jewish rule and

Monday, October 14, 2019

House Security Essay Example for Free

House Security Essay http://www.apogeekits.com/remote_control_by_phone.htm Remote Control via Telephone Kit K6501 Makes it possible to turn up to three devices on or off over the telephone. It is also possible to check the status of a switch (open or closed). Remote Control Thermostat Kit K6502 Used as any other thermostat, but with the added function of choosing the day or night temperature setting by means of remote control over a telephone. Remote Control by Cell Phone Kit MK160 Use your cell phone for remote control of lighting, heating, gate operation, control animal feeders, activate a car alarm, etc. E-Lock Electronic Lock Kit ML222 A touch tone activated combination lock controlled by the keypad of a mobile phone. When the correct combination is entered, a relay on the circuit board is activated. The relay can be connected to a solenoid (not included) to unlock a door or cabinet. http://www.endoacustica.com/spy_telephone.htm A Spy Phone, or GSM Spy cellphone, is a normal mobile phone, where a software has been installed, which allows a third party to monitor the activities of the phone user. To avoid suspicions, a Spyphone must be given either as a present (for family members monitoring) or given as company equipment (for personnel monitoring). Naturally, if you want to listen to a person’s conversation, they must be using the phone on which the spy software has been installed. It is important to clarify that the GSM spy cellphone is not a phone that you can use to listen to conversations involving other people around you; on the contrary, this is a handset whose conversations can be listened to from an unlimited distance. To be able to listen to environmental conversations taking place around the spy phone, you must call it from your phone (the so called monitoring phone). The spy cellphone software will recognize the caller as a controlling number, and will silently activate the microphone, allowing you to listen to conversations around the phone within a range of a few meters. To intercept a telephone conversation, you will have to wait for a phone call to star t, which will be notified to you with an SMS message. At this point you will be able to call the spy telephone from the monitoring number, and listen to the phone call in real time, and without being noticed. To intercept text messages, both incoming and outgoing, you just have to send an SMS to the spyphone, containing a command string which will activate the relevant function. To locate the GPS position of the spy mobile phone, you can send another text command by SMS, and within a few minutes, the spy phone will reply with an SMS that indicates the geographical coordinates of its position. At this point, just enter the coordinates on Google Maps or Google Earth, and you will be immediately able to see the exact location of the spy cellphone at that time. If you are very busy, and have no time to call and listen in real time, you can activate the recording function, which will automatically record all calls and environmental conversations, and at a later stage send them directly to your e-mail address. This function is activated just like all others, and that is, by sending an SMS, which just like all other operating commands will not be displayed on the spy phone screen. In fact, all functions can be activated via SMS, and in the same fashion they can be disabled one by one. Our GSM spyphones have a wide range of applications like monitoring older people or children, or to protect your assets or personal interests. They are not meant to be used for any illegal purpose. Our spy software is installed manually. The spy file is sent via infrared or Bluetooth connection, from your computer or another phone. This aspect can help us in difficult cases: for example, if you are not able to have your target use a spy phone that you can give as a present or a benefit, all you need to do is get hold of their phone for a few minutes, and quickly transfer the spy software from your phone via Bluetooth, installing the software within a few seconds, without leaving any visible sign. Once the spy software is correctly installed, the job is done. All functions can be individually enabled, disabled or configured remotely via SMS. All SMS messages containing operating instructions are absolutely invisible: the spyphone receives them, but they are grabbed by the spy software and will not show up on the display or give out any sign of activity. In one unique product you will find comfortable and effective security control of your home using the simplest of controls. GSM Alarm Home Control operates fully automatically. Ensure your house is safe with a chip or a card, with an alarm siren, with a message to your phone or to a security agency and enjoy the possibility of switching on an appliance with a phone call or an sms. However, if you require more comfortable control, you can have a touch screen control in your home, an application on your mobile or even connect to your home via the internet. The product will secure the whole house when you leave. At night, however, it can protect only the rooms that you do not use. This ensures a good nights sleep, safe in the mind that your house is secure from illegal entry whilst you sleep. Its up to you whether you connect an outdoor siren and rely on the fact that thieves will be frightened away, or, vice versa, if you let a thief steal in peace while the silent alarm is alerting the security agency and you have a chance to catch the thieves red-handed. With our product you can connect indoor and outdoor thermometers. From a distance you can check the temperature, receive an SMS if the set temperature is exceeded and even specify the individual room temperature. Before arriving at your weekend cottage or at home you can set the temperature in advance so that you come home to a nice, comfortable climate. Remote controls are expensive and often do not have the necessary reach or you are constantly looking for it! In contrast, we carry a mobile phone all the time. Therefore, if the appliance is connected to GSM Home Control you can easily control everything from your mobile. This doesnt just mean from anywhere in the world, you can also do it from the comfort of your sofa! The product doesnt satisfy the basic configuration for your house? Do you have specific requirements? We are here for you and we can prepare any configuration to give you peace of mind. http://www.levelna.com/en/gc-055-gsm-alarm-amp-house-control.htm

Sunday, October 13, 2019

A Sociological Perspective Of Structural Functionalism

A Sociological Perspective Of Structural Functionalism The criminal behaviour of Robert Pickton can be examined through the sociological feminist perspective. There are numerous factors throughout Picktons life that could have served significantly towards his deviant behaviour. The feeling of male dominance could have led the man to express his anger and superiority on the opposite sex. As a result, this unacceptable behaviour raises confliction between the two genders; this exemplifies a feminist theory of female oppression. Throughout his youthful year, Pickton may have encountered neglect from a female figure, which could have played an influence on the behaviourism of this serial killer. For example, hostile affection from a mother may have caused Pickton to bottle up his anger to the point where he used criminal acts as a release in his elder years. These later acts could be a mirror reflection to the actions of his mother therefore causing him to avenge his past experiences by murdering as many other women as possible. Taking a look at the Marxist Feminism theory can also serve in sociologically analyzing the behaviour of Robert Pickton. This theory examines the lack of balance in terms of men and women in an economic outlook. Stereotypical roles and class hierarchies divide the two sexes; for example, women are to take on the housewives roles whereas men are more of the working money makers. Pickton may have based his attacks on a lower class level than he assumed himself to be in. He was a farmer who produced and well as distributed food to others, yet due to the fact that many of the women were prostitutes and drug addicts (CBC News), Pickton clearly picked on this class for a reason. Perhaps he felt that this specific target group was helpless, and had a negative effect on the world. The imbalanced regard to class groups may have numbed Picktons feelings of guilt or awareness to the fact that he was murdering countless women uncontrollably. Robert Picktons choice of targeting a specific group o f women, let alone women in general, goes to show the sociological perspective of feminism in this case. Psychological Perspective: Psychoanalysis Thorough psychological analysis of his thinking process, consisting of both his conscious and unconscious mind, can help with focusing on the psychoanalysis of Picktons behaviour. The Id, according to Freud, is driven solely by impulses. In the case of Pickton, the impulse was sexual, seeing as the women he murdered were all sex workers. It is only fair to assume that he resorted to these specific women for a specific reason, to satisfy his needs. His sexual impulses led to his Id satisfying them. There is also a chance that Pickton was experiencing internal conflict which led to the outcomes of his decided behaviour. The Id has no care for reality, or the needs of anyone else, merely its own satisfaction. To continue the analysis of Picktons behaviour, we must now take a look at his ego. Considering an ego develops through experience, it is possible that Picktons uncontrollable urge to kill women was a result from being neglected in his early years by a motherly figure. Being motivated by unconscious conflicts, Picktons ego weakened as his unresolved mental struggle in regards to hatred of an important motherly figure from his youth may have caused his murderous acts. He may have been battling for acceptance or love and lost, hence why afterwards he probably felt in need of retribution against his mothers rejection. The feeling of betrayal or rejection by a female likely outsourced Picktons jealous rage. Picktons super-ego, alike to his ego, can also be seen as weak. This murderers conscious had to have been aware that his acts were wrong and socially unacceptable; he chose to disregard the difference between right and wrong as still act out in a poor manner. Additionally, Picktons sense of childhood rejection may have caused him to lose trust and view the world as an undependably hopeless place. This mistrust has a direct correlation and affect to his social interaction and his personality. His criminal acts were a mean of expressing the unconscious conflicts that have not been resolved. His superegos failure to develop is largely due to his inability to identify with his parental figure as well as lack of internalization of parental and social norms, values and morals. Without a fully developed superego, Pickton was missing his conscience and had no empathy for others. The ids domination of his superego caused it to weaken and easily influence him toward urging violent criminal beh aviour. Freudians would characterize Picktons behaviour by having a weak ego, absent super-ego and a strong id. Anthropologic Perspective: Sociocultural Anthropology Inside on Robert Picktons social life can give us an anthropological insight in terms of his behaviour. Going back a few years, it seems as though Roberts relationships and social interaction were not fully developed. Being rejected in an attempt to build social interactions could definitely have caused Pickton to feel inferior. As this feeling of rejection continued, it developed into anger which he then chose to release through attacking the initial source of it all, women. Due to the womens clear inability to defend themselves, Pickton matured a sense of superiority which built motivation to continue his attacks. Growing up, Pickton may have been exposed to excessive amounts of media violence which may have played a toll on his later behaviour. Media has become one of the most powerful weapons in the world. Since society as a whole is our means of expression, Pickton probably became a victim of conformity. The battle of conformity may seem impossible to conquer; it is a battle that will murder an individuals qualities, and the only way to triumph it is through conscious awareness of its outcome. It is evident that this man is not intact with his conscious, meaning he is either prone to making bad decisions by disregarding their consequences or he was never given taught any better. Examining Picktons targets, female prostitutes, may correlate with his values, morals and also the economic inequalities of women in the society he grew up in. Seeing as his outlook of women was already poor, prostitution may have been another concern of his. Pickton worked on his farm, meaning he performed physical labour in order to earn his living. On the other hand, prostitution in the view of Pickton may have been a career that earned a living off of pleasure rather than pain; this might have been an unfair and morally unacceptable way to earn a living in the eyes of this murderer. From this, the man may have not felt any sympathy for these women, so he decided to indulge his guilt-free attitude in the killing of a specifically characterized group of targets. Hypothesis for Research of a Serial Killer To understand the reason for a serial killers motives, we must investigate the conscious and unconscious mind by taking a look at the id, ego, and superego. This will help to determine the driving principle of the criminal, the pleasure they were seeking, their ability to differentiate between right and wrong, and the power and development of the id, ego and superego. Feminists would examine the perspective of women and their rights within a society, particularly one dominated by men. Social systems, structures and issues in relevance to women will be put to the grand focus. Structural functionalists regard crime as a necessary and constant part of society. In a given society, the majority of people identify, acknowledge and adhere to a shared set of moral guidelines and rules through legal punishment and public offense. Crime is crucial to society because it sets the legal system and develops a shared set of moral guidelines. A drastic increase in criminal behaviour loses peoples trust and cohesion. Yet, unusual decreases in crime sets the impression that people have no individuality or freedom, as well as do not share moral guidelines to differentiate between right and wrong. Therefore, the stability of a crime rate has a direct relation to the health of a society. We must also take a look at the survival of society and how criminals become outcasts to the structural norms. Ones inability to recognize their place in society, creating an uncertain status, may cause them to deviate from what is acceptable socially. When conducting research on a serial killer, one must explore and gain insight on the psychoanalytic, feminist, and functionalist perspectives. The collaboration of these perspectives will allow for a thorough understanding in terms of a criminals urge for multiple killings.

Saturday, October 12, 2019

The Use Of Pencils As Weapons :: essays research papers fc

Violence in our schools has always been a problem, now more than ever before. Each year many students are injured and some are even killed during so-called 'school-yard brawls.'; In fact, more than 1,000 students are seriously injured per year during school violence in California alone. (http://www.geocities.com/area51/stats/7403.html) In most cases of serious injury, weapons were involved, including common school supplies such as pencils and pens. Historically, the school systems response to possession of weapons on campus has been at the very least confiscation of said weapons and suspension of the possessor, more commonly expulsion of the possessor and occasionally the bringing of criminal charges to bear. The use of weapons to do violence has had much the same results. In some schools, the students pass through a metal detector and/or are searched for weapons upon a regular basis. (Ch. 4 news at 6:00), However, when the weapons being used are common school supplies, what can one do? The number of students injured by their classmates with common school supplies such as pencils and pens are on the rise. A student carrying a gun or a knife is often busted before having an opportunity to use said weapon, one with a pencil on the other hand, they run free until they seriously injure or even possibly kill someone with the pencil. Our current policy is to deal with the student after they commit the crime, as far as stabbing with pencils go anyway, treating them as though they had used any other weapon. It is my belief that something can be done to prevent, or at least minimize the number of incidents involving the use of pencils as 'stealth'; weapons in our classrooms. Although we do not need to worry about lead poisoning from pencils, (pencil lead is really graphite), (From graphite to pencil, Ali Mitgutsch, 1985) when misused a pencil is a deadly weapon, one far worse than a pocketknife.   Ã‚  Ã‚  Ã‚  Ã‚  One obvious alternative, which would thrill many teachers, would be to replace pens, pencils, paper, and the like with computer systems of one sort or another. Estimations have been made that computer systems at the school could be provided for as little as $800 per student including Internet access and basic maintenance. ('Computing Edge';, John Beecham, 1997) This approach would have many advantages, including the fact that our schools would be releasing children with at least a basic knowledge of how to operate a computer system, this in turn would make it much easier to learn to operate other, more complicated and more advanced systems, which would give our students needed job skills in today's information age.

Friday, October 11, 2019

“Good for the economy bad for the environment” Assessing the statement with two contrasting leisure activities

In June last year, the football world cup finals were held in Japan and Korea. What did this mean for Japan? Well the arrival of so many people from outside Japan presented many opportunities and also caused problems. Hosting the World Cup Finals gave Japan and Korea a superb opportunity to boost their tourism figures. At that moment, Japan was 36th on the global tourist list (based on the number of tourists who visit each year). The Japan National Tourist Organization felt that this didn't match the country's economy and population. Pictures of the two host countries were going to be on TV screens around the world for the duration of the tournament and both Japan and Korea hoped that this would boost their numbers for annual visitors. It was anticipated that around 365,000 spectators (Japan Times, July 26 2001) were going to travel to Japan from overseas to attend the tournament. Most of them were going to travel by air. An idea to ease congestion was that Tokyo's main international airport Narita was to have a new runway built, so that two planes would be able to take off simultaneously. Because the finals were going to be held in Japan and Korea, the number of flights between the two countries was going to increase. Spectators may have needed to get from one country to another as their team progressed through the tournament. The matches were being played in ten different cities all over Japan. So rail, road and air links between these cities had to be able to cope with an increase in traffic. The areas surrounding the stadiums also had to be able to cope with the huge number of people attending the games – over 40 000 for each. This meant that road access had to be improved, and in some cases, as in Shizuoka, a new railway station had to be built near the stadium. The more direct impact for so many people was litter, and waste disposal, with such a large increase in visitors into the two countries the amount of litter and waste disposal was also going to increase by a large amount. And what about hooliganism? One company, Yokohama Nisshin Fire & Marine Insurance Co. in Japan offered to sell insurance against hooliganism. This also was a major issue that the two countries faced. Japan and Korea world cup organizers had to prepare for hooliganism. The World Cup Safety Countermeasure Headquarters had compiled a database on known foreign hooligans to prevent them from entering Korea. It deployed squads of riot police at every stadium to promptly quell possible disturbances. At the same time, they had to seriously consider prohibiting sales of alcohol at the matches. What will be the economic effects of hosting the World Cup? Well it was also possible to turn a profit on the event? The far-reaching economic effects of hosting the World Cup can be largely divided into two – a direct and an indirect effect. Far Reaching Economic Effects of the World Cup Unit: US$ 100 million won, 1,000 persons Classification Details Expenditure volume Economic effects Value added Job creation Investment expenditures Construction of stadiums, surrounding roads 23,882 36,023 220 Consumption expenditure Ordinary expenditure by the organizing committee Tourism spending by foreigners 4,000 6, 825 17,334 130 Total 34,707 53,357 350 The direct effect covered the boosts to the economy created by the construction of infrastructure such as stadiums and the access roads, expenditures by the organizing committee to run the event and spending by foreign tourists. In a report, the Korea Development Institute (KDI) predicted that the event would create 350,000 jobs and raise industrial production by 11.48 trillion won ($8.82 billion). The income derived from spending by the 400,000 foreign visitors was estimated to reach 682.5 billion won ($525 million). In particular, it forecasted that it would create 5.34 trillion won ($4.10 billion) in value added, amounting to more than 1 percent of GDP in 2000 (517 trillion won, $397 billion). The report concludes that the overall value added created would surpass the total expenditure of 3.47 trillion won ($2.67 billion), resulting in a â€Å"surplus† of 1.87 trillion won ($1.44 billion). The indirect effect covered the benefits that became apparent in the post-event period. They were associated with improvements in the external images of the host country and its corporations and were measured through increases in exports and the volume of inbound foreign investment. It was no exaggeration to say that prime attraction of any government in hosting the World Cup is to maximize such intangible publicity effects. The contrasting leisure activity that I had chosen is skiing in the French Alps. Ski tourism has prospered and grew since the 1060's in the French Alps, and as a result, a large number of resorts have been developed to cope with the high demand. There has been a lot of heavy investment, which has been put into the expensive infrastructure, such as the creation and construction of new ski lifts, the creation of new ski runs, and the maintenance of the resort. But this continued growth of ski tourism in the Alps is having its turn of serious negative effects on the physical environment. The main negative effect on the mountain environment, caused by ski tourism and the resort, such as â€Å"Serre Chevalier† is that its starting to scar the landscape, and with deforestation occurring where ski runs are and have been created on the wooded mountain sides, it's resulting in the increase of run-off, erosion and the potential for environmental hazards, such as flooding to occur. The effects of the skiing industry on Mont Lozere can also be investigated. Heavy ski-traffic after good winter snow conditions leaves its mark on the landscape for many years. The ski tows on Mont Lozere operated for 85 days during the 1998/1999-ski season. The 1999/2000 Season was poor, with the ski tows only open for 5 days. Skiing on Mont Lozere is at best of times unpredictable! Since the 1960's, local and regional authorities have encouraged the development of downhill skiing in the Massif Central in an attempt to bring some of the economic benefits associated with this huge growth industry, to the area. Unfortunately, due to the rather unreliable snow conditions in the southern part of the Massif Central, not all the ski developments have become commercially successful. There are also many environmental issues associated with alpine skiing, such as gulling, deforestation and the positioning of unsightly ski tows in the core zone of the Cevennes National Park. Another case study would be â€Å"Ski Chalet du Mont Lozà ¯Ã‚ ¿Ã‚ ½re†. The on-piste and off-piste transects are used to assess the damage caused by skiing to the physical environment. The visual impact of the ski chalet and the resort infrastructure are assessed, and the attitudes of a cross section of people are included, for example those employed in the industry, tourists, and local people, to assess the impact of the skiing industry on the local economy. The Creation of Ski Resorts-The creation of such ski resorts, in scenic and un-spoilt environments, has placed great pressures on the physical landscape with large numbers of tourists using the mountain ski slopes each year, not always in ideal snow conditions, creating stresses on these unique alpine environments, due to tourism. Problems Created by Ski Tourism-Ski tourism creates many problems, such as increased traffic, problems with access, congestion and pollution. Increased numbers of people result in the need for more houses, hotels, and facilities to be constructed, causing problems with water demand, waste disposal and visual intrusion. Ski tourism has ecological impacts on the environment and physical landscape, with erosion of soils, depopulation of plant species and deforestation, leading to increased erosion and probability of hazards occurring. The Environmental Impacts-The environmental impacts of ski tourism in the ski resort of â€Å"Serre Chevalier† can be clearly seen. The scars that are created by ski runs are visible in all seasons. It does not just affect the aesthetic quality of the area, but more important are the resulting consequences. Such devastation of forest, in large paths and swoops, across the mountainsides, causes soil degradation, erosion, landslides and increased run-off leading to flooding. Deforestation and Erosion-Deforestation due to ski run development can cause an increase in erosion due to increased run-off. Deforestation in effect, removes the protection of the canopy and as a result, the soil underneath that was previously protected, is then susceptible to the effects of raindrop impact and increased amounts of run-off, which would have been previously stopped or delayed by the trees. As a result erosion takes hold and more importantly the rate and amount of run-off increases, causing potential hazards to occur such as flooding, especially in these high mountain areas, where sudden downpours of rain, with snow melt can cause surges of water to be sent down the tributaries over a very short period of time.

Thursday, October 10, 2019

Cloudstreet Essay

How is your personal interpretation of Cloudstreet governed by its treatment of enduring values? Cloudstreet, a sprawling saga composed by Tim Winton, explores the enduring values of reconciliation, hope and the inevitable unity of family that forms the basis for our existence. Through the overarching techniques of context and the use of the Australian vernacular, Winton presents his nostalgia for the traditional Australian life, as well as encouraging the responder to consider universal issues which lie at the core of human experience, such as the need to treat others equally. By passing the Pickles and the Lambs through a series of trials and tribulations, in accordance with the strength of sagaic novels, Winton examines important ideas and philosophies about humankind. Through the examination of pivotal moments within the text, such as Fish’s near drowning in the river, the responder is able to gain their interpretation of the book and its treatment of the universal values of reconciliation, hope and family unity. Cloudstreet’s treatment of the theme of reconciliation highlights the need for people to find reconciliation within their existences, hence showing individual reconciliation with the forces of existence to be a central thematic concern. In Cloudstreet, this idea is expressed through Sam’s meeting with the blackfella after he returns from voting. While Sam implements classic Australian colloquialisms in his complaints about â€Å"some rich bastard†, he simultaneously plots to â€Å"sell the house for some real money†. This use of irony highlights Sam’s (symbolising the typical white man) ignorance of the fortune which he holds and which he considers to be mainstream. As a result, Sam is portrayed as a representative of white ignorance, and while he seems to be an average Australian, Winton portrays him to be a symptom of what is wrong with Australia as, while Sam is able to sense the â€Å"otherworldliness† of the blackfella, he perseveres with his callous plans to exploit home and to be disconnected from his spiritual existence. This idea is further exemplified through Sam’s gesture of offering a cigarette to the blackfella. The symbolism in this image presents Sam as the epitome of all that the class that he represents is able to provide. Reconciliation provides the basis for the emergent and disturbing spirituality of the house. The origins of the horror and ominous spirituality that exudes from the house lies in the misguided and ignorant need to socialise Aboriginals, evidenced in the horrendous treatment of the Aboriginal girls in the house that emerges from this ignorant misunderstanding. Hence, through the metaphor of Sam, Winton comments upon contemporary social and political problems and particularly the culture of denial within Australian culture at the time. This idea of the need for reconciliation is also expressed through the idea of family. The importance of family is another consistent theme throughout the novel. In Debts, Winton explores the instinctive force that drives members of a family to protect one another, despite all previous conflict. This is evidenced through Lester and Quick’s feelings of responsibility for Fish, which, particularly in the case of Quick, is driven by the guilt of Fish’s near drowning. As Lester says, â€Å" We owe him things†¦don’t forget Fish†¦don’t pretend to Fish. † The desperate, beseeching tone represents his instinctive desire to help Fish, in order to find reconciliation within himself. This idea is further expressed in â€Å"Ghostly sensations†, where Rose supports Sam during his desperate attempt at suicide. Despite Rose’s feelings towards her father’s burden on the family, which Sam himself recongises, â€Å"I’m a weak stupid bastard. † Rose assumes responsibility and protects her father. This is expressed through the motherly image of â€Å"She grabbed his head and pulled it to her breast. † The characters demonstrate the almost primeval urge that drives family members to protect one another, effectively communicated through Winton’s use of language. Thus, Winton shows his nostalgia for earlier times, when these values were at the core of Australian society. The theme of hope in Cloudstreet is expressed primarily through the Pickles’ stringent belief in the presence of the â€Å"shifty shadow†. The motif of the shifty shadow runs throughout the novel, presenting itself as a satirisation of the ideas of conventional religion and its affiliated dogma, and establishes a means by which characters such as Sam and Rose justify the unfathomable forces which govern their lives. The imagery of the â€Å"spinning knife†, which is used to decide whether the Lambs will start a shop or who is washing up, presents the idea that, for these characters, religion is more significant as a social context than as any element of a resolution of faith. The dislocation that the Pickles and the Lambs feel from the idea of God echoes Winton’s view that the contemporary working class could not relate to Christian ideals because of their own lack of fortune. Sam’s own nterpretation of the shifty shadow reflects pagan views of the world, in that he maintains a respect for rituals that is fundamental to all societies. â€Å"You stay right there till the shadow’s fallen across whoever’s lucky or unlucky enough, and then when it’s all over, you go out and get on with your business. † The colloquial tone of this sentence emphasises to the responder that, despite his working class background, there are ritualistic ideas bred into him and which he will not contravene. As such, Cloudstreet’s treatment of the theme of the shifty shadow examines spirituality as well as the unknowable. Cloudstreet’s treatment of the values of individual reconciliation, the importance of family and hope reflects its contextual situation, that of late 20th century Australia. Moreover, it reflects Winton’s desperate longing for an era of post war Australia. Through a close examination of the text, the responder gains insight into the central and enduring values of Winton’s society.

Tasks Of The Early Childhood Educator Education Essay

One of the many undertakings of the early childhood pedagogue is to maintain abreast of current research developments in the field. Research on encephalon development, larning schemes, counsel techniques, and working with parents, and so forth has dramatically altered and hopefully improved pattern over the old ages. Undertaking Select three documents from any of the issues of Early Childhood Research & A ; Practice listed in the right-hand border. Lone documents are acceptable. â€Å" Features † or â€Å" Observations and Contemplations † are non allowed since they are non research based. Early on Childhood Research & A ; Practice Once you have selected three documents of involvement to you, and they need non cover the same subject, read them and so finish a brief reappraisal of each article. For each reappraisal, please utilize the lineation format below: Title and writer of article Brief sum-up of the article ( delight make non retype the abstract or the drumhead ; sum up the article in your ain words ) Purpose of the article Population studied Decisions presented in the article How you would use this research in an early instruction scene. Submission The article reappraisal is due in Assignments, Tests and Surveys on Tuesday, February 23rd by 11:30pm. This assignment is deserving 50 points. A 15-point late tax write-off will be taken for work submitted beyond the due day of the month. The last twenty-four hours to subject late work is May 18th at 11:30pm. The rating rubric that will be used to measure this assignment is located in Resources on the left-hand pilotage tree. Please note: Merely articles from the Early Childhood Research & A ; Practice Journal may be used. If articles from other beginnings are used, they will non be counted. All work must be original. Work plagiarized from any other beginning — that is taken and presented as the pupil ‘s ain when it was in fact written by person else — will ensue in a zero.A This includes copying and gluing content from any of the articles chose, or any other articles. In add-on, the plagiaristic work will be submitted to the Vice President of Student Services for his rating of academic dishonesty. Please be forewarned Title and writer of article â€Å" Fits and Anxiety in Early Childhood: A Pilot Study † Written by Gina Mireault and Jessica Trahan Brief drumhead Harmonizing to the writers of â€Å" Tantrums and Anxiety in Early Childhood: A Pilot Study, † the anxiousness of kids could hold a important relationship with the fits, every bit good as be factor that cause them. Analyzing fits and its factors is of import because of concerns about holding long permanent consequence in kids ‘s behaviour and guarantee the best signifiers to antagonize those. The survey ‘s information, gathered by the kids ‘s parents, utilizing steps as Achenbach Child Behavior Checklist ( CBCL ) and Tantrum Questionnaire, showed that there is n't any relationship that anxiousness could be a factor responsible for fits neither that have any connexion. However, the writers, concludes that consequences can alter since that population participated in this research was a little proportion and it ca n't be generalized, every bit good as because others question originate about if with different mechanism fits and anxiousness could be associated. Purpose of the article The intent of the article was to analyze the fits, as their factors and their facets ; a good as to decide the premise that anxiousness could be besides a factor that cause those frequent and common fits on kids. Furthermore, the survey besides would aim if the counteract actions to halt those could besides hold a relation with anxiousness. Population studied In this survey a little group participated ; integrated by 33 kids, 15 males and 18 females, between the ages of 3 and 5, and their several parents. Decisions presented in the article The research conclude that after garnering all the information with the aid of the kids ‘s parents, the survey showed that the fit ‘s frequence on the bulk of the kids studied was that fits occurred frequently and those were noticeable and deflecting. However, anxiousness was non found to be a factor that could do fits neither to hold any relation with the fits ‘ facets. Since, this research was non generalized and it pop out another of import inquiries, that writers suggest that consider that anxiousness could be link to fits and to care about the manner to manage kids ‘s fits. How you would use this research in an early instruction scene. This research was really interesting since it showed me some fits ‘ factors and the usual parenting signifiers to manage those. After to cognize that is true that there are non many researches on fits and if anxiousness could be an of import factor to do them ; I would genuinely be cognizant and consciously ascertained kids fits in my work puting as an early childhood instructor. Since, anxiousness could genuinely be a linked to fits, observation demands to be primary before I could move to a kid ‘s fits, so I can do a good pick to pull off those without impacting the kid in any manner. Title and writer of article â€Å" Who ‘s the Boss? Young Children ‘s Power and Influence in an Early Childhood Classroom. Written by Yoon-Joo Lee and Susan L. Recchia Brief sum-up of the article ( delight make non retype the abstract or the drumhead ; sum up the article in your ain words ) In the research â€Å" Who ‘s the Boss? Young Children ‘s Power and Influence in an Early Childhood Classroom, † authors Yoon-Joo Lee and Susan L. Recchia present their survey about the impact and the ways that kids ‘s power influence the schoolroom ‘ socialisation. Different illustrations where addressed about how the function of power of three preschool kids made a powerful influence towards their other schoolmates and sometimes towards their instructors. The kids ‘ power made instructors felt challenged by these kids and at times they might non even realize they were being influenced. The consequences showed that this powerful influence had an impact, both positive and negative. The writers suggest that teacher demand to analyse every state of affairs where powerful influence by kids could go on, to accomplish a balance of power where all the kids ‘s voices can be heard, and encouraged equal chance. Purpose of the article The intent was to analyze the kids ‘s influential power that is seen over other kids and over their ain instructors, every bit good as the consequence that it has within socialisation in a preschool category. Population studied Three preschool kids were studied, with the helped of two caput instructors that were able to reply interviews about this kids and themselves. Decisions presented in the article The writers conclude that Children ‘s influential power towards other kids could be positive, because it makes kids be engaged in some other enriched activities but besides this influential power can be negative because sometimes unfairness takes topographic point in some schoolroom activities by these influential kids. Furthermore, the writers addressed that instructor uncomfortable manner towards this kids ‘s behaviour could be based on the manner of the instructor ‘s thoughts of a democratic schoolroom, and the instructor ‘s manner to work out some state of affairss, non ever is the best manner, since in some of this state of affairss instructor may let some kids to hold more power than the others, even though this is non their purpose. How you would use this research in an early instruction scene. The article showed me many interesting illustrations of how some kids could hold influential power over other and even over teacher without these notice it. I have n't had the chance to witness this function of power by preschool kids, but I had observed some kids of my vicinity and it ‘s truly true how this power impact other kids in negative ways and positive every bit good. I would use this research as based to how to manage some powerful state of affairs by kids where I ‘ll making my practicum, so avoid the error of giving more power to some kids than other. Nevertheless, I will necessitate to be alert in every state of affairs, carefully detecting, to guarantee a democratic schoolroom environment. Title and writer of article Exposure to Media Violence and Other Correlates of Aggressive Behavior in Preschool Children Written by Laura A. Daly and Linda M. Perez Brief sum-up of the article Harmonizing to the writers of â€Å" Exposure to Media Violence and Other Correlates of Aggressive Behavior in Preschool Children, † the aggressive behaviour was led by the possible chief influence by Television force plans that preschool kids watched. Reaching methods found that watching violent Television plans is n't a chief beginning that produce a alteration on kids ‘s behaviour, nevertheless, it can act upon the kid ‘s behaviour with the accompany of other factors. Gender, male parent ‘s presence, female parent ‘s age, and a hapless self- ordinance were address to be other influential factors that contribute to an aggressive behaviour. Nevertheless, the writers conclude that since the kids are in the procedure of self-regulation that sum of violent Television plans seen by preschool kids have to be reduced. Purpose of the article The intent of the research was to happen out if force shows in telecasting scheduling could be related with violent aggression seen in preschool kids during their drama clip, every bit good as to analyze other factors and variables as the kid ‘s gender and age, that influence a alteration in the kids ‘s behaviour. Population studied The population that participated in the survey was integrated by 30 preschool instructors and 70 kids, 32 females and 38 males ; they were from seven different preschools, every bit good as the kids ‘s parents. Decisions presented in the article The force in telecasting that kids ticker was non the chief factor that made the kids act sharply during their drama times ; nevertheless it is an of import influential via that together with the low self-regulation that preschool kids have, together with gender, can carry on to hold an aggressive behaviour. Furthermore, research workers found that as the female parent age, kids ‘s age and the fact that kids were populating with both of their parents were the chief factors that led to hold a higher self- ordinance and for blink of an eye a better pro-social behaviour. How you would use this research in an early instruction scene. Reading through this research, it was possible to be cognizant about the factors that make kids act sharply during their clip to play. This research was really helpful every bit good in the fact that led instructors knows that we truly need to be a good support for kids in the manner as assistants for their development of their self- ordinance. Teachers know now that kids do non move sharply merely because they are been disrespectful ; alternatively this behaviour is influenced by many factors including their undeveloped prefrontal cerebral mantle. Teachers decidedly ca n't avoid kids to watch TVs plans that content force, nevertheless instructors can be a good support to assist them and steer them on commanding their behaviour.

Wednesday, October 9, 2019

Operetion management Assignment Example | Topics and Well Written Essays - 2500 words

Operetion management - Assignment Example This is especially true in the case highly fashion conscious and seasonal business of selling fashion wear merchandise. In this context the 'Quick Response' supply chain project of Jossey Menswear - a fashion retailer with more than 200 retail outlets is analysed to evaluate and critically comment on the scope of success of their project I improving the supply chain management. "More than ever before speed has become a source of competitive advantage. Competing on speed requires an organization characterized by fast moves, fast adaptations and tight linkages. .. Forming alliances is one of the most effective avenues for competing speed. The best example is the textile industry's quick response initiative, designed to improve the flow of information, standardize recording systems, and reduce turnaround time along the entire supply chain from fiber to textiles to apparel to retailing." - Roberta S. Russell, Bernard W. Taylor Operation Management: Edition IV (2003). pp 37. Seasonality - This is the main factor which necessitates the speed in the supply chain. Basically the fashion industry works on two seasons, Spring/Summer and Autumn/Winter, where supply decisions are conceived at least 18 months prior to the time the merchandise is supposed to be on the racks of the retail outlet. The various processes starting from the selection of design, selection of color trends and fabric trends for the next season are time consuming and in order that the garments reach the stores before the end of the season, there should exist an effective supply chain. Products are made according to a predetermined standard sizes and there is no time to revise the outfits once manufactured. This critical aspect in the supply chain movement sometimes delays the whole process of manufacturing resulting in the rejection of some garment lots being out of size specifications. Here again a team effort working in conformity to evolved standards will make the things move faster. Pricing-the determinant factor on the success or otherwise of a business venture is at the centre of all managerial decisions. This is particularly true in the case of the fashion retail business as any garments not reaching within the saleable window will naturally have to be sold at the end of the season at heavily discounted prices. Full price sales can be effected only when the merchandise reaches the stores and is available to the customer when they visit the store only once or twice in a year, which is a peculiarity attached to the fashion retail industry. The sale at full price is also determined by various other factors. 'Designers' collection' forms the foundation for the full price sales. Since designers work at a considerably advanced period before the actual sales takes place, they have to make intelligent guess work about the customer preferences in terms of deign, color and fabric which may sell well in a season. If the decisions on the collection designs are made right then the entire season may witness good full price sales. Getting the styles into the right retail

Tuesday, October 8, 2019

Las Vegas, NV Essay Example | Topics and Well Written Essays - 1500 words

Las Vegas, NV - Essay Example This essay describes the Las Vegas city. The researcher analyzes the city from various perspectives and states that as a destination, it is renowned for quality dining, shopping, and gambling. The city is most known for its casino-hotels and the entertainment associated with them. The 2010 census put the city’s population at 478,434, making it the twenty eighth most populous cities, in the United States. During the same period, its metropolitan area had a population of 1,951,269. Las Vegas was established as a city in the year 1911, just six years after its establishment. Its tolerance for adult entertainment earned it the moniker Sin City, making it a popular setting for TV programs and films. Las Vegas refers to the city plus some regions found beyond the limits of the city. Some of these beyond limit areas include the Las Vegas strip, resorts near it, and the Las Vegas Valley. Las Vegas, as a travel destination, is not for everyone. It is certainly not a destination for chi ldren, despite efforts at marketing it to families some time back. The streets, littered with handouts advertising companionship for women, act as a killer for family time. The researcher also mentiones that the artificial environment may make some feel uncomfortable. However, the climate during spring and fall is perfect for a vacation. Falling hotel occupancy also makes a visit to Las Vegas cost-effective. However, the researcher concluds that the gambling may cancel out that advantage, and as such one must be careful to spend wisely.

Monday, October 7, 2019

Philosopy Term Paper Example | Topics and Well Written Essays - 750 words

Philosopy - Term Paper Example Therefore it can be a good thing to lie because by telling â€Å"white† lies we may have the intention of saving others from hurt feelings or we may prevent a crime. In such a case the underlying motivation of the lie is not selfishness, as the intention was to save another’s feelings. If no such underlying selfless motives are present, the outcome of the action can still be positive, as in the example given in this question. This would be an example of act utilitarianism whereby the result of the act is good and therefore the act must be deemed to be good, irrespective of the underlying motivation. Mill explains in â€Å"Utilitarianism† that â€Å"the Greatest Happiness Principle† holds that â€Å"actions are right in proportion as they tend to promote happiness, or wrong as they tend to produce the reverse of happiness†. Following that principle, Mill believes that there is no difference in the moral value of an act to help others, or whether the fact that they have been helped is a side effect of an egoistic, self-motivated action. The outcome is the increase of general happiness: a person’s life has been saved, and the person who saved the life has arrived at a financial gain. The act therefore must be deemed moral as it has increased general happiness. An instinctive reaction to this argument for me is that there is a moral obligation and duty to save a person’s life irrespective of any personal gain (Kant’s categorical imperative) and that therefore to save someone’s life purely for financial gain lessens the morality of the action. Still there is a certain compelling elegance in Mill’s argument that, if solely considering the outcome of an action and not the motive that triggered the action, then one is perfectly justified in saying that a person who is lacking ethically sound motivation for his actions is nevertheless still capable of acting in a moral and ethical way. 3.

Saturday, October 5, 2019

Essay about the play Our town Example | Topics and Well Written Essays - 500 words

About the play Our town - Essay Example The play delivers useful life lessons relevant to any generation. simple life of the people in the town with the milkman and the newspaper boy delivering milk packets and paper. The town people spend their time eating their meals, working in town, doing household chores, gardening, gossiping, going to school, attending choir practice and gazing at the moon light. The play also introduces another character called Simon Stimson, a church organist who is mostly drunk and looks troubled. Others could only feel sorry for the man but couldn’t help him out of his situation. The first part of the play gets over with Rebecca chatting with her brother George. The second act begins with the marriage proposal between George and Emily. The Stage manager explains how their romance bloomed 3 years before when George was the captain of base ball and Emily was elected student body treasurer and secretary and how both would meet after school at the soda shop and how one day they revealed their love for each other. The Final act happens in a cemetery 9 years after Emily and George’s marriage where a dozen people sit on the chairs arranged in rows. They are all dead people of the town. Among the dead are civil war veterans who fought to keep the United States united. Also among the dead are Mrs. Gibbs who died while visiting her daughter, Wally Webb who died of appendix while being young, and Simon Stimson who hanged himself because of worldly troubles. The act then displays a funeral procession of Emily Webb who died while giving birth to her second child. The spirit of Emily walks away from the living and joins the dead and sits next to Mrs. Gibbs. They talk about how people live their lives grieving about their troubles. The dead are no longer emotionally connected to their feelings of love or hatred, joy or sorrow. They seem to be looking into the future waiting for the

Friday, October 4, 2019

Visual Identity Essay Example | Topics and Well Written Essays - 250 words

Visual Identity - Essay Example Honestly, when I have looked at the first Apple logo, it becomes clear why the company decided to replace it right away and turn it into more simple and meaningful visual symbol. Initially, over time the Apple logo in its form of apple has changed beginning with a ‘rainbow apple’, than continuing with an aqua color scheme, and ending with white and raw-aluminum color schemes that is well-known for all users now and still remains recognizable and associated in people’s minds with Apple Inc. Yet, the Apple logo has a very symbolical meaning and tells its customers that an apple, being the ‘fruit of the Tree of Knowledge’ gives people an opportunity to cognize science and leave piece of knowledge in own hearts and minds. Thinking about basic design elements and graphic techniques that were used in the creation of this visual identity we can mention that the last polished chrome logo is an ideal variant for a serious computer company, because it has not any extras, while a silvery chrome finish freshens up the icon in the best